Introduction
Customer Research synthesizes interviews, surveys, reviews, tickets, and public discussions into customer jobs, triggers, pains, motivations, objections, alternatives, and language. It preserves source context, marks theme frequency, impact, sample differences, and evidence strength, and forms segments from behavior or needs without treating a few vivid comments as universal.
Use Cases
Use it for positioning, copy, product discovery, service improvement, sales enablement, and content planning. It can combine scattered feedback or answer a focused question such as why customers churn, how they describe a need, or what they compare before buying.
Template
Provide interviews, survey responses, reviews, tickets, or discussion links. Define the research question, customer scope, period, and decision. Add known segments, privacy rules, quotes to preserve, evidence thresholds, and whether you need themes, personas, jobs, a language bank, or an interview guide.
